Facebook has taken a bit of a reputational hit in recent years but remains by far the most popular social media site.
For all the talk of its decline, Facebook has 2.989 billion monthly active users.
Assuming your school already has a Facebook page, we suggest you run paid advertising promoting your open event.
If anything, Facebook has even more data on us than Google. It has been accumulating information on us based on our likes and interests for over a decade.
Whatever your view, it does offer lots of relevant information on our target audience, local parents.
You can refine your search by age, age of child, location, interest, etc. This means every single penny spent reaches the intended audience.
We suggest creating a Facebook event via your page, and then promoting it through paid advertising and local community and parental groups.
For more information or to book a discovery call please email tom@arthurcomms.co.uk