Following on from last week’s blog on press enquiries, we now look at what to say when you do decide to respond.
Take your time to craft the right message, not only reflecting your position but your brand as a school or MAT.
Remember not to be rushed by deadlines. Work to your timetable for a clear, strategic response.
You should address any factually inaccuracies.
If you accept the claims made in the article, look to mitigate reputation damage by addressing areas of concern.
It is about striking the right balance between transparency and discretion; building trust with your audience whilst also ensuring confidentiality.
Statements should be clear and concise using common language. Simplicity is key.
Stick to the facts, don’t over complicate when dealing with complex issues.
It is important that you show understanding and empathy for the concern raised.
If you facing a period of media scrutiny please feel free to get in touch for a free consultation.